$200M in core revenue

Responsible for $25mil P&L with 240 FTEs driving $6mil in incremental revenue for Spectrum Reach while also servicing all internal branding and creative needs.

Manage 5,000 clients and 20,000 projects annually that are tied to $200M in core revenue.

Led the restructuring of 5 disparate business strategies and 25 various titles/responsibilities into one enterprise approach with 1 hierarchy, 4 verticals and 4 main job descriptions for 80% of the current staff.

Shannon Selim